Economic uncertainty continues to shape the landscape of business. The last five years have certainly forced many business owners and CEOs to recalibrate strategies for growth to match the ebb and flow of a market in economic slowdown. However, it may be the years to follow that will truly test leadership mettle.

Managing a company during a crisis is “relatively easier” than doing it during an economy that is still trying to find its footing, says Omar Kassim, founder of JadoPado.com, a UAE-based online-only electronics retailer. Indeed, the management parameters of an economy in a downturn are arguably clearer. In such a scenario, companies often have standard protocols that may include cutting costs and limiting liabilities by making more cautious plans for growth. But what happens when the market starts to pick up? How do you run a business – small or large – when economic growth seems like it’s just around the corner yet out of your reach?

In a forecast survey conducted by The Wall Street Journal at the end of 2012, about a third of SME owners say economic uncertainty will remain their biggest barrier to long-term growth in the following year. Surely, companies cannot look back at how business was done precrisis. The business environment has changed and there are different players and, more importantly, platforms to consider this time around.

“We tackle things through a systematic approach,” says Kassim, who is also the CEO of Al Bogari Holdings, a trading and investment firm. “We look at where there is most potential for growth within the operations, without factoring in what’s going on at the moment in the market.

“Business owners should always look at creating long-term sustainability. Sometimes, you can get caught in the trap of growing faster than the market. But sustainability is about getting your business and the economy to grow at the same pace.”

One of the keys to successful leadership that Kassim has seen from his mentors has been the adoption of utmost transparency in all operations. It helps, he says, to bring more and better solutions to the table. And with this in mind, transparency could be the first step to get you prepared for these three challenges you are likely to face in a post-crisis business era:

Human Capital

In a recovering economy, there are going to be more opportunities for experienced talent to entertain ideas of moving to another company. Make it harder for poachers to entice your staff by investing in them without breaking your bank. Put together a clear plan for each individual that includes training and a path for their career growth. This includes management development, as well. In addition, communication is important in making sure that your employees feel like an integral part of the company. Make them feel heard and take action accordingly.

Aside from retaining staff, hiring more talent will also be an important issue in the coming years. Look out for people with entrepreneurial spirit who understand and believe in the core of your business. At the same time, make sure these are talents that take initiative in bringing the business forward by continually innovating within their field.

Start-up and Operating Capital

Always revisit and modify your business plan according to the current trajectory of the company. It will help remind you of your core goals while allowing you to look at what you need to either get your business started or get it growing. An updated business plan will also allow you to be on top of the amount of capital you require. Stay in tune with what VCs are looking for. Make sure you show investors your company’s potential through knowledge of resources and thorough research.

Also, be aware of changing regulations for business finding. Learn what you are entitled to and adjust your expectations accordingly.

Innovation

This applies both to finding creative ways to boost business and improve operations. While cutting costs to increase profit may not be the best example for innovation, looking for more efficient ways to do business will eventually cut your costs, thereby increasing your bottom line. Continually look for new technologies and services that increase productivity.

As for boosting business, growing your client base will be first and foremost on your agenda. Creativity in marketing has certainly taken another level. It’s harder to catch the attention of consumers who are constantly bombarded with information. But with the combination of talent and tools, plus staying true to your brand, then you should be able to stay in the game. For some business, this may mean weaning off weak customer and partner relationships and putting your focus on your most profitable customers and suppliers