In this day and age, social media marketing has become an indispensable tool for promoting business online. It is not anymore a surprise that many businesses ranging from small scale enterprises to large scale corporations have made it as a part of their marketing campaigns. Knowing if one should make use of social media is not a question anymore but it’s how you can make it work for your business.

As we all know, the social space is very huge but it is a perfect place for a business to start building their brand and reach their target market – this is very significant to small scale enterprises because apart from being a potential sales booster, it will only cost a little investment which is a very good opportunity for them since they usually don’t have enough budget to run traditional marketing campaigns.

Now there are a lot of ways that you can use social media for your small scale enterprise. Here are some useful social media marketing tips for small scale enterprises to get started:

Focus on the big 3: Facebook, Twitter and Linkedin 

There is sure a lot of social networking sites for you to go and have your profiles but creating accounts in every social networks would be an impractical thing for you to do. As a start up, build a Facebook Brand Page and Twitter handle and a LinkedIn account. These are the 3 major social networking sites that have a large number of population and where businesses flock to reach customers and business partners. Facebook pages and Twitter are both good for reaching your target market – promote your products/service and provide customer services. Linkedin is also a good place to build connections and find potential business partners.

Establish a Fan Base 

After you have created your social media profiles you need to establish a good fan base for you to be able to build a connection. Start with your database customers and inform them about your facebook and twitter accounts. Develop a good marketing strategy that will encourage people to connect to you through the social media like promotions and other interactive activities that benefits them.

Choose the right person to represent your brand  You must make sure that the person that you assign to handle your social profiles that can effectively moderate and manage connection between the brand and your customers. Make sure that they can relate to customers and they can provide solutions and answers to any query requested.

Maintain Constant Communication

Make sure that you respond to every customer’s comments, queries and suggestions. It is very important for you to keep the connection with them because social media is an active place – it is a two way communication. These are some of the best social media marketing tips for small scale business. There is still a lot of ways for you navigate through social media effectively and that is if you start discovering it now.